The 3D scanning market now serves a wide range of needs, from industrial measurement and quality inspection to professional digitization for design, education, healthcare, and cultural heritage. As applications continue to expand, different users require solutions tailored to their workflows, objectives, and working environments.

To address these diverse needs, SCANTECH (HANGZHOU) CO., LTD. operates under a dual-brand strategy, with SCANOLOGY focusing on industrial 3D scanning and metrology and 3DeVOK specializing in professional 3D digitization. Both brands draw on the company's expertise in 3D vision technology while maintaining distinct market positioning and application focuses.

One Company, Two Brand Focuses

Founded in 2015, SCANTECH (HANGZHOU) CO., LTD. has developed expertise in 3D scanning, precision measurement, and digital applications. Building on this technical foundation, the company serves industrial and professional users through two specialized brands.

SCANOLOGY is the company's industrial 3D scanning brand, focusing on metrology, high-precision measurement, and industrial inspection. 3DeVOK is its professional 3D digitization brand, providing scanning solutions for engineering, design, education, healthcare, cultural heritage, and other professional applications.

The distinction is one of brand positioning and application focus. Rather than presenting two unrelated businesses, the dual-brand strategy enables the company to address different user requirements through more specialized products, solutions, and brand experiences.

It is also important to distinguish the brand names from the company's legal name. SCANTECH (HANGZHOU) CO., LTD. remains the registered legal entity, while SCANOLOGY is the customer-facing brand for its industrial 3D scanning business. 3DeVOK serves the professional 3D digitization market within the same broader brand strategy.

SCANOLOGY: Industrial 3D Scanning and Metrology

SCANOLOGY focuses on industrial 3D scanning and measurement solutions for applications where dimensional accuracy, inspection reliability, and manufacturing quality are essential.

Its portfolio covers industrial 3D scanning and measurement hardware and software, including handheld 3D laser scanners, optical 3D measurement systems, automated 3D inspection systems, photogrammetry systems, probing systems, and 3D scanning and inspection software.

These solutions support workflows such as dimensional inspection, reverse engineering, product development, and manufacturing quality control. Across industries including aerospace, automotive manufacturing, precision engineering, and heavy industry, SCANOLOGY helps users capture and analyze 3D data to evaluate product geometry, identify deviations, and support engineering and production decisions.

The emphasis extends beyond capturing a three-dimensional shape. By integrating 3D measurement into industrial workflows, SCANOLOGY helps users turn measurement data into practical insights for inspection, product improvement, and manufacturing processes.

3DeVOK: Professional 3D Digitization Across Diverse Applications

3DeVOK focuses on professional 3D digitization, providing versatile 3D scanning tools for users who need to capture physical objects and transform them into usable digital data.

Its solutions support a broad range of applications, including reverse engineering, automotive customization, 3D printing, art and design, education and research, healthcare, cultural heritage digitization, and digital content creation. Depending on the application and equipment, users can capture object geometry and color information for digital modeling, visualization, documentation, and further processing.

By combining professional scanning capabilities with practical workflows, 3DeVOK helps engineers, designers, researchers, educators, and creators incorporate 3D data into their projects. From recreating physical components for reverse engineering to digitizing sculptures and cultural artifacts, its tools support different ways of working with real-world objects in digital environments.

The name 3DeVOK combines “3D,” representing the brand's core technology, with “Evoke,” conveying the inspiration and creativity that 3D digitization can help unlock. This reflects the brand's aim to equip professional users with practical tools for exploring new possibilities through 3D technology.

Why a Dual-Brand Strategy Matters

As 3D scanning technology finds applications across more industries and professional fields, users increasingly need solutions that align with specific tasks rather than a single approach to every workflow. Industrial metrology places particular emphasis on measurement and inspection, while professional 3D digitization supports a wider variety of engineering, creative, educational, and digital applications.

SCANTECH (HANGZHOU) CO., LTD.'s dual-brand strategy establishes clearer positioning for these different needs. Through SCANOLOGY, the company focuses on industrial 3D scanning and metrology. Through 3DeVOK, it serves professional users across a diverse range of 3D digitization applications.

The two brands share the company's technical foundation, but their distinct focuses help users identify the solutions most relevant to their work.

In simple terms:

• SCANOLOGY → Industrial 3D metrology, measurement, inspection, and intelligent manufacturing
• 3DeVOK → Professional 3D scanning, reverse engineering, design, education, and digital applications

This structure allows the company to develop specialized offerings for different markets while continuing to advance its broader capabilities in 3D scanning and digitalization.

Building the Next Generation of 3D Digitalization

The role of 3D scanning extends beyond measurement alone. From industrial inspection and product development to digital modeling, research, and creative production, 3D data provides a link between physical objects and digital workflows.

Through its dual-brand strategy, SCANTECH (HANGZHOU) CO., LTD. continues to address this expanding range of needs with two clearly positioned brands. SCANOLOGY focuses on industrial 3D scanning and metrology, while 3DeVOK brings professional 3D digitization tools to a broad range of applications.

With distinct brand focuses and a shared commitment to 3D vision technology, SCANOLOGY and 3DeVOK help industrial and professional users turn physical information into valuable digital data.