E-commerce Trend: 3D/AR Tech Creates Immersive Shopping, Driving Brands’ Digital Upgrade

With the rapid development of AI and 3D digital technologies, the e-commerce industry is entering a new era of product presentation. From static images, to short videos, and now to interactive 3D/AR experiences, online shopping is becoming more immersive, engaging, and personalized.

The Evolution of Product Displays

E-commerce Enters the “3D Era”

Traditional product photos and videos often fall short in conveying texture, structure, and fine details. Categories like apparel, footwear, jewelry, and home goods—where material feel matters—leave consumers seeing but not touching, making it hard to balance conversion and return rates.

According to Shopify, products showcased with 3D/AR experiences see an average conversion rate increase of about 94%.

According to Shopify research, merchants using 3D product displays achieve an average **94% increase in conversion rates.

3D models allow consumers to view products from any angle, zoom in on details, and rotate to examine textures—delivering a true “online touch” experience that significantly boosts trust and immersion in shopping decisions.

3DeVOK: Making Every Pair of Shoes “Touchable Online”

Riding the wave of 3D product displays, 3DeVOK professional 3D scanners offer brands and e-commerce platforms an efficient and realistic digital solution.

Recently, we used the 3DeVOK MT 3D scanner to create a high-precision 3D model of a shoe. The entire process is non-contact and marker-free, quickly capturing the complete geometry of the upper, sole, and interior structure.

Scanning shoes with the 3DeVOK MT professional 3D scanner

By combining high-resolution photos with the 3DeVOK Mapping Software, 3DeVOK successfully reproduces the shoe’s true material and color details—from angled surfaces to sole patterns, every detail is clearly visible.

The resulting high-fidelity 3D model can be directly integrated into e-commerce platforms, brand websites, or AR displays, allowing users to rotate 360°, zoom in, and inspect every detail—truly delivering a **fully immersive, 3D shopping experience**.

3D Model Textured with the 3DeVOK Mapping Software

Detailed View of the Shoe’s 3D Model

Immersive 3D Displays Drive Real Conversions

With 3DeVOK technology, brands can easily achieve:

• 3D Product Display:Embed shoe 3D models directly into online store pages, allowing rotation and zoom for detailed viewing.
• AR Try-On Experience: Let users see how shoes look on their feet in real-world environments via their phone camera.
• Digital Asset Management: Create standardized 3D files for each product, usable in marketing, advertising, or 3D promotional content.

This visual and interactive experience not only enhances brand presentation but also lets consumers “experience” the product realistically before purchase.

From 3D Scanning to E-commerce Display: Bridging the Digital Era

3DeVOK brings industrial-grade 3D scanning technology to e-commerce, setting a new standard for product displays with high precision, efficiency, and realism.

Looking ahead, this integrated workflow—scanning → modeling → displaying → interacting—will become standard for more brands.

As 3D/AR display technologies become widespread, e-commerce will evolve from simply “buying from pictures” to a fully immersive shopping experience.

3DeVOK will continue empowering brands and sellers to upgrade from physical products to digital assets, redefining product value through 3D technology.

If you are interested in our 3D scanner, please click here and contact us!